{"id":1113,"date":"2026-02-10T01:44:13","date_gmt":"2026-02-10T01:44:13","guid":{"rendered":"https:\/\/www.soldaskiwax.eu\/about-us\/"},"modified":"2026-07-15T21:06:00","modified_gmt":"2026-07-15T21:06:00","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.soldaskiwax.eu\/en\/about-us\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"\t\t
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Our story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Sold\u00e0 Ski Wax was born from an authentic passion for winter sports<\/strong>, experienced firsthand before ever being produced. Its roots are deeply embedded in the history of Italian and international skiing, in an era when the difference was made not by technology, but by the determination of those on the slopes. <\/p>

It was during the 1932 Lake Placid Winter Olympics<\/strong> that the idea destined to change the industry took shape. Gino Sold\u00e0,<\/strong> an athlete on the Italian Olympic team, competed in Nordic skiing events in a difficult technical context: limited materials and a clear gap compared to nations with a more advanced industrial tradition. It was from this experience that the desire to bridge that gap was born, creating waxes capable of offering superior performance even to Italian athletes.<\/strong> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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From the Olympic experience to the birth of excellence<\/strong><\/em><\/p>

In 1934, Scioline Sold\u00e0<\/strong> was officially established. From its very first years, the brand became a benchmark for athletes across all winter sports disciplines, accompanying them through decades of competition, passion, and success. Sold\u00e0 waxes are chosen by champions and teams that have made skiing history, including Zeno Col\u00f2, Roberto De Zolt, Magda Genuin, Cristina Paluselli, and the Fiamme Oro of Moena. <\/p>

The company’s growth was fostered by a unique setting: the proximity to the Dolomite slopes and the support of the chemical industry in the province of Vicenza, which allowed for continuous experimentation, innovation, and refinement of formulations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Continuous innovation, generation after generation<\/strong><\/em><\/p>

In the mid-1970s, the company entered a new evolutionary phase with the arrival of Manlio Sold\u00e0<\/strong>, Gino’s son. A top-level chemical technician and alpine ski athlete, Manlio brought a modern and scientific vision to wax development. This is where the combination of field experience and technological research became the brand’s true strength. <\/p>

Some of the most appreciated waxes worldwide were created and established, such as F40, HP04, HP05, S32, MetalJet, PowerJet, and Ski Oil<\/strong>, used by professional athletes often even outside officially sponsored circuits. Today, Scioline Sold\u00e0<\/strong> is the flagship brand of Sport Performer<\/strong>, an efficient, lean, and performance-oriented company. Decades of experience represent the DNA of the products and form the basis for constant technological improvement, developed in collaboration with major international chemical companies, prestigious universities, and top-level athletes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Every product is created with a clear goal:<\/strong><\/em> to offer glide, durability, and reliability<\/strong> in any snow condition, from amateur preparation to professional competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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On the slopes worldwide since 1934<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Over 90 years of experience<\/strong> in winter sports, born directly on the field and grown alongside top-level athletes, technicians, and teams.
A story that continues to evolve, season after season.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Chemical research applied to performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We develop high-performance waxes thanks to constant scientific research<\/strong>, in collaboration with international chemical companies, universities, and skiing professionals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Chosen by those who truly compete on the slopes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Sold\u00e0 waxes are used by athletes and teams across all disciplines.<\/strong>
Concrete recognition, based on results and not on promises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Technical partners<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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From international competitions to specialized sports corps, Solda Ski Wax is chosenby those who work on performance every day, in every snow condition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Are Sold\u00e0 waxes only suitable for professional athletes? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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No. Sold\u00e0 products are born from the racing world, but they are also designed for expert skiers, enthusiasts, ski services, and rentals. Each line is developed to ensure reliable performance and ease of use, based on the level and needs of the skier. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Are Sold\u00e0 products truly eco-friendly? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Yes. For years, Sold\u00e0 has been developing ski waxes and products free of PFOA and PFOS<\/strong>, in compliance with the strictest regulations. The goal is to ensure high performance while reducing environmental impact and protecting the health of those who use them. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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How do I choose the Sold\u00e0 product best suited to my needs? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The choice depends on several factors: the discipline practiced, snow type, temperature, and level of use. On the website, you can find dedicated guides and the Sold\u00e0 wax chart, or you can contact our team for direct and targeted technical support. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Our story Sold\u00e0 Ski Wax was born from an authentic passion for winter sports, experienced firsthand before ever being produced. Its roots are deeply embedded in the history of Italian and international skiing, in an era when the difference was made not by technology, but by the determination of those on the slopes. It was […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1113","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.soldaskiwax.eu\/en\/wp-json\/wp\/v2\/pages\/1113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.soldaskiwax.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.soldaskiwax.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.soldaskiwax.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.soldaskiwax.eu\/en\/wp-json\/wp\/v2\/comments?post=1113"}],"version-history":[{"count":14,"href":"https:\/\/www.soldaskiwax.eu\/en\/wp-json\/wp\/v2\/pages\/1113\/revisions"}],"predecessor-version":[{"id":1537,"href":"https:\/\/www.soldaskiwax.eu\/en\/wp-json\/wp\/v2\/pages\/1113\/revisions\/1537"}],"wp:attachment":[{"href":"https:\/\/www.soldaskiwax.eu\/en\/wp-json\/wp\/v2\/media?parent=1113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}